This Audi Twitter Campaign Dispels Myths About Women Drivers

By: Jana Pijak - Jun 22, 2016
References: youtube & news.au
This recent Audi Twitter campaign aims to dispel myths about women drivers and instead empowers the car brand's female audience. Profiled in a compelling video, this social media campaign illustrates society's negative perception of female drivers -- from sexist stereotypes in the media to countless memes and viral videos that make it ok to mock women behind the wheel.

Powered by a #womendrivers hashtag, this campaign spotlights women who are driving change in their field and transforming the way we view science, technology and health. This unique marketing strategy was created for Audi Ireland and is presented in the form of unexpected posts.

This Audi Twitter campaign disguises compelling posts with ones that resemble stereotypical memes about females on the road. Once opened, the posts link to empowering content while spotlighting women who are changing the world -- encouraging audiences to rethink their negative perceptions while simultaneously promoting Audi's brand values.