Performative Culinary

Male-hosted YouTube channels guide viewers through extreme recipes

Implications - As consumers become more accustomed to discovering food and beverage innovations from a variety of digital resources, in particular, brands have begun engaging male-hosted cooking channels on YouTube that speak to the culture of "competitive eating." This progression demonstrates the far-reaching nature of the YouTube platform and highlights the opportunity for brands to tap into seemingly niche but increasingly relevant audiences.
SCORE: 5.5
This Year and Mild Top 6 Examples: 2,391 Total Clicks Oct 15 - Jul 16
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Consumer Insight Topics: LifestyleFoodSocial Media
Fitness-Focused Food Platforms - The Fit Men Cook Instagram Promotes Healthy Barbecue Ideas
SCORE: 7.5
Hot 1,221 Clicks Pub: Oct 27, 15
Fitness-Focused Food Platforms
The Fit Men Cook Instagram Promotes Healthy Barbecue Ideas
Fit Men Cook is a go-to source for healthy barbecue ideas with a fitness focus. The Instagram account and YouTube channel feature nutritious appetizers and meals for those who love to entertain... [More]
At-Home Fast Food Menus - HellthyJunkFood Shares How to Make the McDonald's Breakfast Meals All Day
SCORE: 8.1
This Year and Hot 719 Clicks Pub: Jun 18, 16
At-Home Fast Food Menus
HellthyJunkFood Shares How to Make the McDonald's Breakfast Meals All Day
The McDonald’s breakfast meals are probably some of the most requested foods that the fast food chain offers and for consumers looking to replicate the meals at home, YouTube channel... [More]
Soda-Infused Sausages - This Hot Dog Recipe Uses Mountain Dew Beverage to Unexpected Add Flavor
SCORE: 4.6
This Year and Untested 269 Clicks Pub: Jun 28, 16
Soda-Infused Sausages
This Hot Dog Recipe Uses Mountain Dew Beverage to Unexpected Add Flavor
Cooking With Andy is an experimental YouTube series that combines unlikely sweet and savory packaged foods together to create unlikely versions of familiar dishes, such as this infused sausage that... [More]
Rapper-Made Food Oddities - Rapper Action Bronson Makes a Deep-Fried Chicken Burger with Ice-Cream
SCORE: 4.2
This Year and Untested 58 Clicks Pub: Jul 21, 16
Rapper-Made Food Oddities
Rapper Action Bronson Makes a Deep-Fried Chicken Burger with Ice-Cream
Some people may not know this, but rapper Action Bronson actually attended culinary school and had his own cooking show called ‘Action in the Kitchen.’ The rapper not only loves food, he... [More]
Creative Sandwich Competitions - Jarsberg Cheese Called on Fans to Create an 'Impossible' Sandwhich
SCORE: 3.1
Untested 64 Clicks Pub: Oct 27, 15
Creative Sandwich Competitions
Jarsberg Cheese Called on Fans to Create an 'Impossible' Sandwhich
Jarlsberg Cheese has called upon its fans to send in the most creative, outrageous and mouthwatering sandwich recipes for its new ‘Make a Sandwish’ campaign. The competition asks fans to... [More]
Latino Cooking Channels - El Guzzi is a Latino YouTuber Who Shares Easy Mexican-American Dishes
SCORE: 2.6
Untested 60 Clicks Pub: Oct 30, 15
Latino Cooking Channels
El Guzzi is a Latino YouTuber Who Shares Easy Mexican-American Dishes
El Guzzi is a YouTube channel run by a Latino social media star who says: “I’m just a regular guy who loves to create and make people smile.” This is evident as both food and humor... [More]