The UK's Sweaty Betty Opens its First Physical Store in California

By: Jana Pijak - Mar 2, 2016
References: sweatybetty & latimes
UK-based sportswear retailer Sweaty Betty is known for its strong online presence and style-conscious product range. Paying attention to performance, comfort and high quality, the e-retailer also puts fashion first. The boutique is known for offering a diverse collection of female-focused apparel for a variety of workout routines and even features in-store yoga sessions that help consumers stay motivated. Additionally, the brand's YouTube channel is widely successful and features free workout videos by celebrity trainer guest-stars.

In addition to yoga and running wear, Sweaty Betty's also carries niche items like scuba suits and triathlon gear that is surprisingly chic. Opening it's first brick-and-mortar location in Venice, California, the British retailer aims to target a new audience of fitness-conscious females.

Known for its health food movement and popular yoga scene, California is introduced to the e-retailer's vibrant range that successfully blends fashion and fun with performance and quality.