Adidas' 'I'm Here to Create' Campaign Spotlights Female Athletes

By: Jana Pijak - Mar 2, 2016
References: adidas & fastcocreate
Consisting of five inspiring short films, the 'I'm Here to Create' campaign by sportswear giant adidas spotlights famous female athletes. The film series includes appearances by WNBA athlete Candace Parker, tennis player Caroline Wozniacki and even supermodel Karlie Kloss among others.

This five-part ad campaign follows a similar approach to that of rival brands like Nike whose Nike Women marketing scheme has been successful among an audience of female Millennials. Rather than opting for traditional messages of motivation, adidas empowers its audience with candid films of athletes that are more normal than many may think.

Whether fitting a workout into their busy schedules or juggling motherhood and athletics, this campaign's stars showcase their tremendous strength while proving that they're more real than many may believe. This film series' overall approach is accessible for adidas' female audience and embodies authenticity.