This Laughing Cow Cheese Retail Display Replicates its Packaging

By: Rebecca Byers - Mar 11, 2015
References: behance.net
Created by Cairo-based graphic designer Ahmed Joseph, this clever design for a Laughing Cow Cheese retail display takes its inspiration from the brand's infamous packaging. The eye-catching retail display incorporates many elements that make it a valuable grocery aisle investment, including its inclusion of storage.

As point of sale marketing increases within grocery stores, this Laughing Cow Cheese uses the familiarity of the brand's product and reminds the consumer of past experiences.

The display features storage in the lower half of the shelves, covered by the part of the display that is based on the cheese's exterior packaging. This playful retail design exemplifies how brands are going bigger and brighter in terms of in-store marketing efforts.