Experiential Campus

Potential students are recruited with interactive campus tours

Implications - Colleges attempt to recruit more students through high-tech, experiential and interactive campus visits. Incorporating familiar aspects of modern Gen Z and Millennial lifestyles such as virtual reality and sensory immersion, the short attention spans of next-generation students are captivated, making for a memorable first impression. This shift in post-secondary recruitment tactics suggest that educational facilities are focusing on intertwining the importance of education with on-campus college lifestyle.
SCORE: 4.1
This Year and Mild Top 4 Examples: 1,201 Total Clicks Sep 15 - Aug 16
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Consumer Insight Topics: TechWorldMobileTravel
Immersive Online Campus Tours - Princeton Offers Online Tours for People Who Cannot Attend In Person
SCORE: 5.6
This Year and Warm 434 Clicks Pub: Aug 15, 16
Immersive Online Campus Tours
Princeton Offers Online Tours for People Who Cannot Attend In Person
Campus visitations have a large influence on the decision-making process when people are choosing which universities to attend and Princeton offers an online campus tour for those who cannot visit... [More]
Gamified Campus Tours - This University Incorporated Pokémon GO into Its Campus Tours
SCORE: 3.5
This Year and Mild 306 Clicks Pub: Aug 16, 16
Gamified Campus Tours
This University Incorporated Pokémon GO into Its Campus Tours
Washington State University (WSU) Tri-Cities recently incorporated Pokémon GO into its campus tours as a way to improve engagement among prospective students. Not only does the new initiative add... [More]
Virtual Reality Campus Tours - This University Engrosses Visitors with a Flying Virtual Reality Tour
SCORE: 4
Untested 317 Clicks Pub: Sep 1, 15
Virtual Reality Campus Tours
This University Engrosses Visitors with a Flying Virtual Reality Tour
While other university tours involve following an overenthusiastic student around campus by foot, Deakin University takes visitors on a flight journey through a virtual reality tour. With a school... [More]
Historic University Tour Apps - Harvard University's Mobile Tour App Offers Historical Information
SCORE: 1.9
Untested 144 Clicks Pub: Feb 20, 16
Historic University Tour Apps
Harvard University's Mobile Tour App Offers Historical Information
Harvard University has unveiled a brand new mobile tour app—thanks to diligent and innovative efforts from the university’s information center and Harvard Innovation Lab startup... [More]
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