The popularity of the augmented reality Pokémon Go game has inspired products, location-specific advertisements, promotions, as well as a unique recruitment campaign from Abell Pest Control.
The brand noticed some of the similarities between hunting for pests and capturing the virtual monsters and decided to turn the popular gaming app into a tool for recruitment. Recruiters set out for a full day of exploring Toronto, Canada and made use of the in-game "lures" in order to draw in nearby players.
The results of the Pokémon Go recruitment campaign from Abell Pest Control are impressive, as the company reports that it has received double the number of applications over the past two weeks in comparison to the same period last year.
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