Virgin Atlantic Airways Launches Augmented Reality Planeview App

By: Meghan Young - Jan 10, 2015
References: virginatlanticplaneview & psfk
Adding another layer to their impeccable service, Virgin Atlantic Airways has introduced Planeview. It is an app that uses augmented reality technology to flesh out the perks of first class for those who want more transparency and communication. As though inspired by the real estate industry, which has used such features from some time now, Virgin Atlantic Airways ensures flyers know what they can look forward to.

With Planview, Virgin Atlantic Airways provides a 360-degree panoramic view of the suite as well as specific clickable targets that give access to videos and information about the benefits of flying in this elite section. Psfk foresees how this service can change the airline industry, "Fliers could use virtual tours for everything from choosing a flight seat, to menu selection, to an online walk-through of their connecting airport so they can be sure to make their second flight."