PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
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Score: 6.6
This Quarter and Warm Top 4 Examples: 6,017 Total Clicks Date Range: Nov 13 - Jan 14
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Improved literary techniques illustrate a shift away from traditional methods
Implications - With technology continually replacing everyday tasks, activities such as reading is becoming increasingly obsolete. As a method to improve consumer demand, retailers are opting for more modern and high-tech features to bring literacy into the 21st century. This illustrates how contemporary influences can reignite the popularity of a product amongst consumers. [More]
Score: 5.7
This Year and Warm Top 4 Examples: 3,146 Total Clicks Date Range: Apr 13 - Jan 14
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Enhancing convenience for philanthropy, apps offer anywhere social good
Implications - Helping to boost involvement from the connected generations, apps for social good bring philanthropy into the 21st century with easier accessibility for younger demographics. Beyond this, apps for social good require significantly less time to take part, thus widening the scope and appealing to the time-crunched. [More]
Score: 6.9
This Year and Hot Top 4 Examples: 10,144 Total Clicks Date Range: Feb 13 - May 13
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Infographics provide data in a design-conscious way
Implications - The age of instant gratification calls for all information to be presented in an attractive way. This concept is taken to new heights with design-conscious data visualization circulating online. This caters to consumers' need for extra stimulation while also acknowledging a more visual-based learning style, opening doors for consumers to receive information faster and more effectively. [More]
Score: 7.9
This Year and V. Hot Top 4 Examples: 109,042 Total Clicks Date Range: Jan 13 - May 13
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Companies are using shock marketing to send a positive message
Implications - Though typically aligned with more subversive products and ideas, shock marketing tactics are being used by leading brands to help align themselves with a cause. Given that consumers are typically more receptive to charitable and awareness-focused messages, brands are supercharging their work with eye-catching visuals to trigger an emotional response. [More]
Score: 4.9
Warm Top 4 Examples: 8,007 Total Clicks Date Range: Sep 11 - Jan 13
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Marketers & brands launch anti-bullying efforts to end schoolyard violence
Implications - Over the last few years, schoolyard bullying has erupted as a major social issue on which brands, marketers and social groups are focusing all of their efforts. Joining forces, disparate institutions and groups, from celebrities to big brands and non-profits, are attempting to put an end to bullying through heartfelt videos, campaigns and social media initiatives aimed at creating courage among the youth and inspiring them to take action. [More]
Trend Hunter Services
Score: 5.9
Hot Top 4 Examples: 14,190 Total Clicks Date Range: Nov 11 - Nov 12
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Note-taking across platforms has never been easier with these hi-tech devices
Implications - Not even a decade ago, our first choice for jotting down notes was a physical notepad or notebook. With our growing dependency on computers and mobile phones today, however, digital notes are quickly overtaking handwritten notes, with engineers and designers introducing devices with the primary function of merging offline and online note-taking platforms. These gadgets make the act of recording astoundingly more convenient, effectively turning your scrawls into easily accessible digital files, and have potential applications for work, education, design and more. [More]
Score: 3.3
Mild Top 4 Examples: 3,176 Total Clicks Date Range: Jan 12 - Jul 12
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Youth entrepreneurship training focuses on social change
Implications - Social organizations are recognizing that to spread a message concerning social change, it's a good idea to start young. Not only do young consumers provide a springboard for making a message go viral, as we've seen in intense social media campaigns like Kony 2012, they possess the dedication and courage to develop and implement projects that tackle the social issues they believe in. Thus, the number of social business education programs for youth are on the rise, promoting social entrepreneurship among aspiring young business owners and building a foundation of social purpose in our future leaders. [More]
Score: 2.8
Mild Top 4 Examples: 5,626 Total Clicks Date Range: Aug 11 - May 12
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More language-learning tools means less lost-in-translation moments
Implications - With the rise of the Internet and other innovations in global connectivity, we are steadily becoming a more ubiquitous world. Aiding in this ubiquity are language-learning and translation tools that help people overcome language barriers both on- and offline. Learning a new dialect is easier than ever, and for those who don't want to learn, there are real-time translators that can be used on-the-go. What's more, an increasing number of brands are willing to include multi-language platforms in their wares, a strategy that allows for greater market capture and heightened brand loyalty. [More]
Score: 4.5
Warm Top 4 Examples: 21,302 Total Clicks Date Range: Oct 10 - Oct 11
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Education explores unprecedented teaching methods & subjects
Implications - Education is straying from the norm as some institutions recognize the importance of particular skills and knowledge not usually taught in traditional school programs and classroom settings. These atypical training grounds, methods and courses range from crisis preparation to celebrity studies, showing that education shouldn’t just be about sticking to the tried and true (math, science, geography and the like), but about exploring new boundaries and ensuring subjects are relevant in today’s world. [More]
Score: 3.2
Mild Top 4 Examples: 4,265 Total Clicks Date Range: May 11 - Aug 11
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Networks and apps augment traditional student experience
Implications - Students today have much more at their disposal than students of any other time. Along with traditional resources, contemporary learners have at their fingertips the ability to connect to other students via social networks and apps, which may help them in a variety of ways, from crowdsourcing solutions to math problems to getting live tutoring help. As an increasing number of students embrace this form of connected studying, an opportunity arises for more types of social media-based services and tools aimed at the modern learner. [More]