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Score: 5.6
Recent and Mild Top 5 Examples: 267 Total Clicks Date Range: Aug 16 - Aug 16
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Brands market customizable products to students leaving home
Implications - Recognizing that living on college and university campuses is the first the Gen Z and Millennial demographics will be away from home, brands produce personalized products. Encouraging self-expression -- especially for females, customizable products and campaigns for back-to-school allow brands to bond with students and promote their compassion. This shift in marketing techniques highlights the importance of prioritizing a brand's connection to youthful consumers. [More]
Score: 4.6
Recent and Untested Top 6 Examples: 1,500 Total Clicks Date Range: Mar 16 - Aug 16
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Brands create a sense of social community through age-specific ads
Implications - Focusing on the back-to-school season, brands market their products and services using humor and relatable characteristics that appeal to young people. Brands utilize spokespeople and campaign tactics that mirror the lives of modern students, which builds on the preconceived thoughts that Gen Z or Millennials have about a fun, upbeat college lifestyle. This shift in campaigning stresses that brands can create better consumer relations through humanization. [More]
Score: 7.4
This Week and Warm Top 2 Examples: 537 Total Clicks Date Range: Aug 16 - Aug 16
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Brands entice college students by adding maturity to campaigns
Implications - The Millennial demographic; distraught from being considered childish and immature in the eyes of the aging population, responds well to marketing tactics that provide them with a sense of adulthood -- even in college and university environments. This generation's desire for mature recognition allows brands to focus their efforts on enhancing traditional marketing campaigns and products to feel more grown-up. [More]
Score: 6
This Month and Mild Top 6 Examples: 4,593 Total Clicks Date Range: Sep 14 - Aug 16
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Brands focus their efforts on providing convenient food services for students
Implications - Foodie brands are creating and seeking new methods to reach the Gen Z and Millennial demographics through convenient, affordable and desirable meal options and services. Targeting students with active appetites due to academic stress and social gatherings, new services are carving their place in the lives of college and university students. This shows maximization of the growth cycle of a demographic, and introduces a new opportunity with the difficult-to-reach youth generation. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 1,666 Total Clicks Date Range: Nov 14 - Aug 16
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Students are offered academic courses that revolve around pop culture
Implications - Modernized college courses reflect the importance of pop culture and mass media influences. While 17% of the Gen Z demographic wants to pursue entrepreneurial endeavors without gaining higher education, colleges appeal to their interest in pop culture as a means to encourage college attendance. By combining aspects of entertainment such as celebrities and television, post-secondary schools have a new opportunity to retain interest in traditional educational institutes. [More]
Score: 5.4
This Month and Mild Top 4 Examples: 679 Total Clicks Date Range: Sep 15 - Aug 16
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Potential students are recruited with interactive campus tours
Implications - Colleges attempt to recruit more students through high-tech, experiential and interactive campus visits. Incorporating familiar aspects of modern Gen Z and Millennial lifestyles such as virtual reality and sensory immersion, the short-attention spans of next-generation students are captivated -- making for a memorable first impression. This shift in post-secondary recruitment tactics suggest that educational facilities are focusing on intertwining the importance of education with on-campus college lifestyle. [More]
Score: 5.6
This Month and Mild Top 5 Examples: 1,422 Total Clicks Date Range: May 15 - Aug 16
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Next generation students perfer post-secondary courses that gamify learning
Implications - Comparable to e-commerce shopping versus brick and mortar retail; post-secondary educational facilities now seek to provide unique tech-incorporated classes that encourage practical learning instead of online courses. Tech-savvy Gen Z and Millennial demographics are able to better resonate and retain their focus for higher education when the classes cater to their plugged-in lifestyles. This shift in college and university classes showcases the importance of technological evolution in various industries. [More]
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Score: 5.2
This Year and Warm Top 4 Examples: 3,262 Total Clicks Date Range: Aug 15 - Oct 15
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Cause organizations use virtual reality to inspire empathy in consumers
Implications - As virtual reality technology continues to become more accessible to the average consumer, cause organizations and other stakeholders are taking up the medium as a tool to cultivate empathy around pressing social issues. In providing an immersive window into a faraway crisis, organizations hope to inspire a call to action among those who are too distant to feel real connection to it. [More]
Score: 4.4
Mild Top 4 Examples: 1,699 Total Clicks Date Range: Jun 15 - Jun 15
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The educational sphere becomes optimized for digital learning
Implications - Technology has proven its potential to not only break down barriers in the traditional classroom setting, but also transform students into autonomous, self-sufficient creators of their own content. The emphasis on digital literacy in education ultimately indicates how coveted skills are changing, as well as empowers students on an individual level. [More]
Score: 4
This Year and Mild Top 5 Examples: 1,699 Total Clicks Date Range: Jun 15 - Sep 15
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Digital education for adults panders to emerging demographics
Implications - Adults looking to gain new certification or simply learn something new have limited options regarding digital education. A new wave of remote learning initiatives that incorporate usability and gamification can be observed as a result. These new online learning systems cater to emerging demographics, such as millennials or Hispanics who are accustomed to mobile use, seeking education. [More]