Crowd Creations

Brands are using crowdsourcing to let consumers pick flavor and design

Implications - Brands using crowdsourcing to have fans pick a flavor or design for a product easily raise brand engagement with consumers. Utilizing social media to promote crowdsourcing, campaigns increase brand awareness since the brand and participants alike will be sharing the campaign on their various social networks. This signifies a new approach to loyalty in an era where consumers prefer authenticity to advertising; inviting consumers into the creation process enhances their emotional investment in the brand.
SCORE: 5.1
This Year and Mild Top 4 Examples: 1,291 Total Clicks Mar 16 - Aug 16
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Consumer Insight Topics: Social Media
Fan-Picked Candy Flavors - The 'Flavor Vote' Promotion Allows Fans to Choose the Next M&M’s Flavour
SCORE: 6.3
Hot 620 Clicks Pub: Mar 29, 16
Fan-Picked Candy Flavors
The 'Flavor Vote' Promotion Allows Fans to Choose the Next M&M’s Flavour
Mars Chocolate North America is giving fans an opportunity to choose the next M&M’s Peanut flavor as part of its Flavor Vote campaign. The competition not only gives fans a chance to... [More]
Social Media-Inspired Cars - Volkswagen's #PinkBeetle is Named After Its Own Hashtag
SCORE: 5.8
This Year and Mild 463 Clicks Pub: Jun 2, 16
Social Media-Inspired Cars
Volkswagen's #PinkBeetle is Named After Its Own Hashtag
When Volkswagen displayed its Pink Beetle concept at the 2015 New York Auto Show, it quickly became a social media sensation. At the time, the limited-edition model was only known as the Pink Color... [More]
Crowdsourced Phone Design Campaigns - ZTE is Asking Consumers to Build its Next Smartphone
SCORE: 4.6
This Year and Mild 103 Clicks Pub: Aug 3, 16
Crowdsourced Phone Design Campaigns
ZTE is Asking Consumers to Build its Next Smartphone
ZTE Corporation is one of the largest global communication brands and for the company’s next smartphone device scheduled to unveil next year, the team has asked its consumers to aid in the... [More]
Crowdsourced Soda Flavors - Mountain Dew Let Fans Vote for Flavor Return in the 'DEWcision' campaign
SCORE: 3.1
This Year and Untested 105 Clicks Pub: Jul 19, 16
Crowdsourced Soda Flavors
Mountain Dew Let Fans Vote for Flavor Return in the 'DEWcision' campaign
Mountain Dew used the ‘DEWcision’ campaign to let fans pick which limited edition flavor would become part of the soda brand’s permanent product line. Fans could choose from Baja... [More]
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