This Hyundai Instagram Campaign Follows a Crowdsourced Approach

By: Jana Pijak - Jun 22, 2016
References: thedrum
This Hyundai Instagram campaign uses a crowdsourcing technique to boost sales and invites the brand's social media followers to participate in a unique online quiz. The Instagram quiz is specially designed to help participants determine an SUV style that best fits their lifestyle and lets them pick from three models that correspond with their varying needs.

Rather than being limited to one account, his Hyundai Instagram campaign is showcased on 18 different profiles and consists of 390 images. The shots promote the car manufacturer's Tuscon, Santa Fe and Santa Fe Sport SUV models and let social media users decide which vehicle works for them.

Partnering with creative agency Innocean USA, Hyundai appeals to digital natives with an interactive campaign that ultimately makes them feel like their voices are being heard.