The Pepsi Nspire Truck Will Mix Things Up at SXSW 2016

By: Rebecca Byers - Mar 14, 2016
References: design.pepsico
The Pepsi Nspire truck is a mobile kitchen of restaurant quality that will be making a stop at South by Southwest 2016. The innovative mobile kitchen will provide SXSW attendees with a chance to try an assortment of experimental menu items based on various PepsiCo products, like Mountain Dew Zesty Chicken Wings or Sabra Spicy Hummus Turkey Chili.

At South by Southwest 2016, guests will be able to visit the Pepsi Nspire mobile kitchen and create their own customized beverage out of 1,000 unique options to pair with the mashup snacks dreamed up by Pepsi.

The creative Pepsi Nspire pop-up is one example of how brand's can get consumers excited about the ways in which food and beverage products can be used with fresh ingredients to create unexpected delights.