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Walkers' Snack Vending Machine Trades Tweets for Potato Chips

By: Laura McQuarrie - Published: • References: twitter & prexamples
Walkers (known as Lay's in the US) combined a snack vending machine with a bus stop and Twitter. The result? An interactive bus advertisement that dispenses a bag of potato chips when you sent it a tweet.

The unique vending machine was introduced as part of the Walkers 'Do Us a Flavor' promotion, which aims to narrow down the six finalists. In the running this year in the UK are flavors like: Steak Fajita, Chicken Curry, Pulled Pork in Sticky BBQ Sauce, Ranch Raccoon, Cheesy Beans on Toast and Hot Dog with Tomato Ketchup. The @Walkers_busstop will dispense 260 chip bags daily, encouraging the public to try out these unusual potato chip flavors and vote for the best ones online. Stats for Tweet-Activated Snack Machines Trending: This Quarter & Hot
Traction: 2,298 clicks in 16 w
Interest: > 3 minutes
Concept: "snack Vending Machine"
Related: 61 examples / 47 photos
Segment: Neutral, 12-35
Comparison Set: 22 similar articles, including: snack shaming vending machines, flip flop vending machines, and tweeting cookie dispensers.