Canned Connoisseur

The explosion of canned wine's popularity reflects on-the-go lifestyles

Implications - Appealing primarily to millennials, canned versions of wine products are becoming more and more popular. A far cry from the pretension that's so often perceived to be part of wine culture, this more casual approach speaks to younger consumers' desire for playful takes on classic products, and a more portable design.
SCORE: 5.3
This Year and Mild Top 4 Examples: 2,309 Total Clicks Nov 15 - Aug 16
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Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Conveniently Canned Wines - Lila Wines are a Beach-Friendly Option for Wine Drinkers
SCORE: 6.8
This Year and Warm 977 Clicks Pub: Jul 18, 16
Conveniently Canned Wines
Lila Wines are a Beach-Friendly Option for Wine Drinkers
If the local beach has a ban on glass, but a nice, chilled sauvignon blanc on the sand is too hard to pass up, Lila Wines’ canned wine is the perfect solution. Beer drinkers no longer have a... [More]
Beachy Canned Wines - 'Flip Flop Wines' Makes Wine in Cans with Lighthearted and Fun Branding
SCORE: 6.1
This Year and Warm 445 Clicks Pub: Aug 5, 16
Beachy Canned Wines
'Flip Flop Wines' Makes Wine in Cans with Lighthearted and Fun Branding
Wine is often presented to consumers in a way that looks both sophisticated and serious, but Flip Flop Wines brands its wine in cans that are relaxed and fun. As the company states: “We... [More]
Canned Wine Packs - This Californian Rosé Wine is Packaged in a Case Like Beer
SCORE: 4.5
This Year and Mild 557 Clicks Pub: May 4, 16
Canned Wine Packs
This Californian Rosé Wine is Packaged in a Case Like Beer
Rosé wine could be described as elegant, sophisticated and feminine, while something like beer might be associated with the exact opposite of these traits. In order to relax the rosé wine category... [More]
Manly Canned Wines - This Canned Wine Beverage is Designed for Masculine Men
SCORE: 2.4
Untested 330 Clicks Pub: Nov 30, 15
Manly Canned Wines
This Canned Wine Beverage is Designed for Masculine Men
‘Mancan’ is a canned wine beverage that is specifically designed for men. For some men, ordering wine at a bar while their friends are all drinking beer can be an unnerving experience.... [More]
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