SiriusXM Canada's 'Dick's Pizza' Ad is a Cheeky Way to Promote a Contest

By: Erica Francis - Aug 22, 2016
References: topcomic.siriusxm & adweek
SiriusXM Canada is promoting its 'Top Comic' contest using a tongue-in-cheek commercial created by ad agency Taxi Toronto. The commercial, clearly targeting Millennial and Gen-X adults, features a fictional pizzeria called 'Dick's Pizza.' As one might guess, the commercial is full of humorous sexual innuendo. It's hard not to laugh when watching the ad, which fits perfectly with the 'Top Comic' contest considering laughter is exactly the type of audience response any comedian would want to achieve.

To create the commercial, Taxi imagined what a comedian would do if they were to open a pizza place and the outcome was Dick's Pizza. SiriusXM Canada will receive a lot of consumer attention with its cheeky commercial that has already received over 64,000 views in 10 days.