Perfumed Nostalgia

Brands seek to evoke memories in order to build connections

Implications - The use of scent is one of the most powerful ways to evoke memories and brands are taking advantage of that fact. Whether it is through replicating the fragrance of loved foods or trying to capture the general essence of an entire region, the familiarity that is associated with scents is being captured in fragrant products. This takes customization one step further into personalization that replicates familiar experiences -- which ultimately initiates intimate connections between the brand and the consumer.
SCORE: 5.7
This Year and Warm Top 4 Examples: 2,538 Total Clicks Jan 16 - Aug 16
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Consumer Insight Topics: Art & Design
Topographic-Scented Votives - The 'Homesick Candles' Recreate Reminder Scents of Different Cities
SCORE: 7.7
This Year and Hot 749 Clicks Pub: Aug 16, 16
Topographic-Scented Votives
The 'Homesick Candles' Recreate Reminder Scents of Different Cities
The ‘Homesick Candles’ are a range of fragrant votives designed to smell like different states throughout the U.S. as a way to provide a familiar smell of a place that is special to the... [More]
Adventure-Inspired Scents - Abbott Scents is a Perfume Range Designed to Create Sensory Experiences
SCORE: 6.1
This Year and Warm 574 Clicks Pub: Jul 13, 16
Adventure-Inspired Scents
Abbott Scents is a Perfume Range Designed to Create Sensory Experiences
Abbott is a scent brand that offers a perfume range with fragrances inspired by adventures and locations. The blends contain a mix of ingredients designed to ignite sensory memory linked to... [More]
Crafty Beer-Scented Candles - These Craft Beer Candles Deliver the Familiar Scent of a Fresh Brew
SCORE: 5.7
Warm 965 Clicks Pub: Jan 27, 16
Crafty Beer-Scented Candles
These Craft Beer Candles Deliver the Familiar Scent of a Fresh Brew
The ‘Craft Beer Candles’ from ‘Cool Material’ allow consumers to enjoy the scent of their favorite beer without the risk of a hangover. For who enjoy the aroma of a freshly... [More]
Custom Candle Labels - These Candles Make for an Excellent Personalized Gift
SCORE: 2.4
This Year and Untested 250 Clicks Pub: Aug 2, 16
Custom Candle Labels
These Candles Make for an Excellent Personalized Gift
These candle labels can be customized to feature any designs and wording that the buyer requires of them. The candles are bought in bulk and were designed with the intent to celebrate a variety of... [More]
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