The New 'Dine & Drink' Special Elevates the Casual Dining Experience

By: Katherine Pendrill - May 23, 2016
References: tgifridays & brandeating
TGI Fridays recently announced the launch of its new 'Dine & Drink' promotion, which gives consumers a chance to enjoy an entree and an accompanying drink for just $12. With growing competition from fast casual eateries, the special is designed to give consumers a new reason to choose the sit-down restaurant.

The new Dine & Drink promotion gives consumers a chance to choose from a curated selection of entrees, which includes dishes such as Half-Rack Bacon-Crusted Ribs, the Truffle Stacked Burger and Jack Daniel's Hickory-Smoked Mahi. The entree can then be paired with alcoholic drinks such as the Blackberry Margarita and Peach Long Island Tea or non-alcoholic drinks such as soda.

In addition to changes to its menu and store interiors, the new special aims to make TGI Fridays more appealing to a younger of consumers.