Sponsorship Gaming

Brands find a new consumer demographic in the video game community

Implications - Seeking a new audience, brands are sponsoring events and launches within the video game industry. This signifies a rising interest in Gen Z and Millennials as these groups gain an increase in spending power. Coinciding with the surge of public gaming functions, as well as the growth of the gamer community by way of phenomena like Pokemon Go, this shift shows the power in fast adaptability to consumer growth.
SCORE: 4.6
This Year and Mild Top 5 Examples: 2,251 Total Clicks Aug 16 - Aug 16
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DEMOGRAPHICS
Pizza Chain Gaming Sponsorships - Pizza Hut is a Large Donor for Many eSports-Related Events
SCORE: 6.9
This Year and Warm 1,203 Clicks Pub: Aug 8, 16
Pizza Chain Gaming Sponsorships
Pizza Hut is a Large Donor for Many eSports-Related Events
Pizza Hut has established itself as a supporter of eSports communities with its gaming sponsorships for various events and leagues. Most notably, the pizza conglomerate sponsors ‘RTX’&#... [More]
Amateur Gaming Competitions - Mtn Dew Reveals a Competition That Turns Amateurs into Professionals
SCORE: 3.6
This Year and Mild 232 Clicks Pub: Aug 8, 16
Amateur Gaming Competitions
Mtn Dew Reveals a Competition That Turns Amateurs into Professionals
Solidifying its position as the drink of choice for most gamers, Mtn Dew has created an amateur gaming competition that gives teams a chance to qualify for a position in a professional competition.... [More]
eSports Beer Sponsorships - Bud Light Beer is Sponsoring Gamers Through Its New Interactive Program
SCORE: 4.8
This Year and Untested 126 Clicks Pub: Aug 8, 16
eSports Beer Sponsorships
Bud Light Beer is Sponsoring Gamers Through Its New Interactive Program
In order to increase its appeal among sports fans, as well as show its likeness to them, Bud Light beer is set to feature a program that aids in finding professional eSports athletes to sponsor.... [More]
Energy Drink eSports Labs - Red Bull Created a Lab to Help Professionals Improve Their Gaming Skills
SCORE: 4.4
This Year and Untested 536 Clicks Pub: Aug 8, 16
Energy Drink eSports Labs
Red Bull Created a Lab to Help Professionals Improve Their Gaming Skills
Red Bull has been a long-time sponsor of professional video game players, which makes its latest eSports lab that’s aimed at improving gaming skills a helpful tactic for the energy drink brand.... [More]
Energetic eSports Sponsorships - Rockstar Energy is the Official Drinks Partner for Team Infused
SCORE: 2.9
This Year and Untested 154 Clicks Pub: Aug 8, 16
Energetic eSports Sponsorships
Rockstar Energy is the Official Drinks Partner for Team Infused
Competitive eSports franchise Team Infused, which competes in a number of games including Counter-Strike: Global Offensive and League of Legends, has snapped up a big-time sponsor in the shape of... [More]
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