The 'Moto' Premium Energy Drink Focuses on Luxury Lifestyles

By: Michael Hemsworth - Mar 1, 2016
References: motoenergydrink & foodnavigator
There is certainly no shortage of energy drinks on the market, but few are quite like the 'Moto' premium energy drink that looks to focus on the luxury market. Rather than opting for bold imagery and ballsy marketing campaigns, 'Moto' takes a minimalistic approach with a simple can and relaxed branding.

Specifically targeted at the Dubai market, the 'Moto' premium energy drink is focused on the affluent residents of the city who are looking for a premium way to maintain mental alertness.

The brand recognizes that Red Bull has domination over the energy drink market and to work in unison with the brand rather than against it. The 'Moto' energy drink looks to garner a new following that's different from the traditional energy drink customer yet looking for similar benefits.