The 'Bud-E Fridge' Alerts You When Your Beer is Cold and Ready to Serve
Christopher Magsambol — October 6, 2015 — Lifestyle
Bud Light's 'Bud-E Fridge' provides users with real-time data regarding their fridge's activities, and more importantly how their beer is doing. The app-connected fridge will be able to tell users how much beer they have left and will provide a countdown until the precise moment when the beer will be at its optimal serving temperature of 32 degrees.
The Bud-E Fridge also has a beer counter displayed on the door, and more information appearing on the app. In developing the fridge, Bud Light has also teamed up with alcohol delivery service 'Saucey.' Users are to set a stock point that when reached, a push notification will appear, connecting them to the Saucey app. The Bud-E Fridge app can also notify users when their favorite team is playing to ensure their beer supply is game ready.
The Bud-E Fridge also has a beer counter displayed on the door, and more information appearing on the app. In developing the fridge, Bud Light has also teamed up with alcohol delivery service 'Saucey.' Users are to set a stock point that when reached, a push notification will appear, connecting them to the Saucey app. The Bud-E Fridge app can also notify users when their favorite team is playing to ensure their beer supply is game ready.
Trend Themes
1. Smart Fridges - The trend of app-connected fridges like the 'Bud-E Fridge' provides opportunities for other companies to develop smart fridges that can monitor and track various food and beverage items.
2. Real-time Monitoring - Real-time data tracking and notifications, as demonstrated by the 'Bud-E Fridge,' offer disruptive innovation opportunities for companies to create products that provide users with up-to-date information on their consumable items.
3. Integration with Delivery Services - The integration of alcohol delivery services into smart fridges, as seen in the partnership between Bud Light and 'Saucey,' presents opportunities for other brands to collaborate with delivery platforms and offer convenience to consumers.
Industry Implications
1. Appliances - The development of smart fridges like the 'Bud-E Fridge' creates opportunities for appliance manufacturers to create innovative products that enhance convenience and connectivity in the kitchen.
2. Food and Beverage - The real-time monitoring capabilities of app-connected fridges, exemplified by the 'Bud-E Fridge,' open up possibilities for food and beverage companies to ensure the freshness and optimal conditions of their products throughout the supply chain.
3. Delivery Services - The partnership between Bud Light and 'Saucey' showcases the potential for delivery services to collaborate with smart fridges, providing opportunities for other delivery platforms to integrate with app-connected appliances and offer seamless experiences for consumers.
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