Bud Light Beer is Sponsoring Gamers Through Its New Interactive Program

By: Riley von Niessen - Aug 8, 2016
References: youtube & ca.news.yahoo
In order to increase its appeal among sports fans, as well as show its likeness to them, Bud Light beer is set to feature a program that aids in finding professional eSports athletes to sponsor.

In order to do so, the alcohol brand will promote a variety of individual players so that fans can choose their favorites to support. Bud Light beer is making the program interactive as well by offering fans the opportunity to vote on the players that they'd like to see sponsored and featured as brand representatives throughout a number of different gaming tournaments.

In addition to this, the brand will offer a behind-the-scenes look at what it means to be a professional eSports gamer, giving others the chance to learn from its sponsors and get to know them better.