Gamified Proliferation

Brands spread their reach through innovation inspired by Pokémon Go

Implications - The continued widespread obsession with Pokémon Go has seen increasing applications for businesses seeking relevant ways to engage new consumers and increase social traction, making the gamified app an ideal co-branding platform to diversify innovation based on a concept that is instantly recognizable to consumers around the world. The pervasive reach of the AR anime app annotates a shift in the physical digital divide towards a more streamlined convergence of technology with everyday life, creating an increasingly integrated reality that brands must learn to navigate.
SCORE: 6.7
This Year and Warm Top 6 Examples: 6,181 Total Clicks Jul 16 - Aug 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleSocial Media
Rejuvenating Gamer Care Packages - The PokéMAN Care Package Helps Gamers Look and Feel Refreshed
SCORE: 7.6
This Year and V. Hot 1,636 Clicks Pub: Jul 21, 16
Rejuvenating Gamer Care Packages
The PokéMAN Care Package Helps Gamers Look and Feel Refreshed
The Washington-based company Grooming Lounge recently rolled out the PokéMAN Care Package as a way for avid gamers to combat the effects of extended game play. With Pokémon Go quickly becoming the... [More]
Anime-Inspired Sneakers - 'PokéID' Pairs Pokémon Characters with Personalized NIKEiD Shoes
SCORE: 8.1
This Year and V. Hot 2,255 Clicks Pub: Aug 9, 16
Anime-Inspired Sneakers
'PokéID' Pairs Pokémon Characters with Personalized NIKEiD Shoes
Pokémon fans who also consider themselves to be sneaker aficionados would love the anime-inspired sneakers featured on ‘PokéID.’ The crowdsourced PokéID concept was developed by two... [More]
Anime Gaming Taxis - Pokemon GO Players Can Hitch a Ride to Catch Pokemon
SCORE: 8
This Year and Hot 1,268 Clicks Pub: Jul 12, 16
Anime Gaming Taxis
Pokemon GO Players Can Hitch a Ride to Catch Pokemon
Pokemon GO players can up the ante by getting a personal driver to help them capture Pokemon. Pokemon GO frenzy is spreading around the globe so it only makes sense that companies and entrepreneurs... [More]
Anime-Themed Fitness Apps - The PokeFit App is the Supplementary Fitness App for Pokemon Go Users
SCORE: 6.3
This Year and Warm 489 Clicks Pub: Aug 2, 16
Anime-Themed Fitness Apps
The PokeFit App is the Supplementary Fitness App for Pokemon Go Users
For Pokemon Go players the PokeFit app can help users keep track of their daily fitness while playing the game. The PokeFit app is a supplementary platform that adds a fitness dashboard to the... [More]
Gamified Anime Marathons - Runners Can Play 'Pokémon Go' at Virgin Active's 'Pokérun'
SCORE: 5.5
This Year and Mild 457 Clicks Pub: Jul 18, 16
Gamified Anime Marathons
Runners Can Play 'Pokémon Go' at Virgin Active's 'Pokérun'
Pokérun is Virgin Active’s newest 5K and it’s all based on the augmented reality game that’s taken the world by storm, Pokémon GO. The novel idea will launch in London, England.... [More]
Maternal Gamer Vlogs - This Vlogging Site Carried Out a Study About Pokemon-Induced Labor
SCORE: 4.4
This Year and Mild 76 Clicks Pub: Aug 5, 16
Maternal Gamer Vlogs
This Vlogging Site Carried Out a Study About Pokemon-Induced Labor
Featuring thousands of parenting-related videos, ‘Channel Mum’ is a vlogging site that offers advice, comfort and “life hacks” for mothers—and its interesting survey... [More]
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