This Vlogging Site Carried Out a Study About Pokemon-Induced Labor

By: Mishal Omar - Aug 5, 2016
References: channelmum & dailystar
Featuring thousands of parenting-related videos, 'Channel Mum' is a vlogging site that offers advice, comfort and "life hacks" for mothers -- and its interesting survey revealed that expecting mothers are using the new 'Pokemon Go' game in a unique way.

The website offers videos that are targeted at expecting mothers as well as mothers of children of all ages -- from newborns to teenagers. The vlogging site collaborates with moms and businesses to create these parenting videos, resulting in a comprehensive archive that covers a variety of different subjects. One of its most interesting studies revealed that 53% of expecting mothers that are fans of the site used the Pokemon Go app to help induce labor.

By putting a playful twist on pre-birth exercises that are proven to help induce labor, this blog post reveals the wide range of influences that Pokemon Go has on not only traditional gamers but also Millennial moms.