This #RealRealLife Ad Promotes Campbell's Gay Parents & Star Wars

By: Ady Floyd - Oct 10, 2015
References: campbellsoup & adweek
In an honorable tribute to Campbell's Star Wars-themed soup cans, this #RealRealLife ad features a popular line from the galactic film. The line "Luke I am your father" is the basis for this spot.

The ad begins with a man feeding his son a bowl of Campbell's Star Wars soup. He encourages his son so eat the soup by reenacting the popular father and son scene from the movie. However, when the camera pans backwards, the son's other father is also stating the same line. This commercial promotes the soup along with the new Star Wars film, but it also supports sexual equality and gay parenting.

The tagline for the commercial reads "Campbell's, made for real, real life." The #RealRealLife campaign brings a humanizing aspect to the soup brand by taking a stand in support of sexual equality. Since the soup company has an existing relationship to the Star Wars franchise, its commercial seamlessly combines all three of the brand's core messages.