An Army of Pikachus Took Over NYC for the Pokemon 20th Anniversary

By: Rebecca Byers - Mar 2, 2016
References: eventmagazine
The Pokemon 20th Anniversary was recently feted in New York City with an eye-catching display that featured an army of Pikachus. Descending on the streets of Manhattan, the publicity stunt featured 20 over-sized, cuddly Pikachu characters march around the city to delight of consumers, who were invited to take selfies with the characters. After their walk about the streets, the army of Pikachus , which was guided by a group of volunteers, ended their journey at the Nintendo NY flagship store at the Rockefeller Center, where they participated in games with onlookers and even gave away a few prizes.

The Pokemon 20th Anniversary campaign also included a pop-up shop at Japan LA in Los Angeles that ran simultaneously and sold a variety of branded merchandise.