'PokéID' Pairs Pokémon Characters with Personalized NIKEiD Shoes

By: Erica Francis - Aug 9, 2016
References: pokeid.tumblr & designboom
Pokémon fans who also consider themselves to be sneaker aficionados would love the anime-inspired sneakers featured on 'PokéID.' The crowdsourced PokéID concept was developed by two UX designers, Gene Lu and Duncan Hoge, from Portland-based agency R/GA. The twosome created a specialized tumblr account that allows anyone to submit shoe designs for specific Pokémon characters that were created using Nike's sneaker customization tool 'NIKEiD.' The outcome is a wide array of creatively designed and colorful shoes that would liven up any sneaker collection.

The unique idea leverages the recent popularity of the Pokémon GO game and integrates it with one of the most powerful athletic brands, Nike. The crowdsourced website encouraging submissions of anime-inspired sneakers is a smart marketing tool to influence consumers to create and purchase shoes from Nike -- a company that just happens to be a client of RG/A.

Photo Credits: designboom, pokeid.tumblr