Personalized Collegiate

Brands market customizable products to students leaving home

Implications - Many members of Generation Z are entering post-secondary education, introducing a new phase in their lives of more independence and opportunities for self expression. The latter is of special importance to members of the digital generation. For them, digital manifestations of the self are second nature, and so opportunities to physically express oneself in an area as socially driven as a campus are expected and appreciated.
SCORE: 5.2
This Year and Mild Top 4 Examples: 1,889 Total Clicks Aug 15 - Dec 16
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Consumer Insight Topics: Art & DesignLife-Stages
DIY Woven Strap Bags - These Woven Bags are Made with Customizable Materials
SCORE: 5.5
Warm 642 Clicks Pub: Aug 28, 15
DIY Woven Strap Bags
These Woven Bags are Made with Customizable Materials
Get in the DIY spirit with this creative collection of strap woven bags that are made to be personally modified. Made from heavy straps of waterproof polyester, the ‘Pack!’ bag line was... [More]
Coordinate-Embedded Bracelets - 'Followbands' Help Wearers Remember Important Places in Their Lives
SCORE: 6.4
This Year and Warm 473 Clicks Pub: Dec 13, 16
Coordinate-Embedded Bracelets
'Followbands' Help Wearers Remember Important Places in Their Lives
Physical keepsakes are a powerful way to hold on to memories of important events in one’s life, and Followbands are a product designed specifically to satisfy that nostalgic impulse. The... [More]
Dorm Room Shopping Assistants - Dormify's NYC Showroom Has Personal Stylists on Hand for Assistance
SCORE: 4.2
This Year and Mild 675 Clicks Pub: Aug 25, 16
Dorm Room Shopping Assistants
Dormify's NYC Showroom Has Personal Stylists on Hand for Assistance
In order to simplify the back-to-school shopping experience, the online retailer Dormify offers personal shopping assistants at its NYC showroom. The service largely caters to style-savvy... [More]
Monogrammed Stationery Stickers - These Custom Book Stickers Help Organize and Identify Belongings
SCORE: 1.7
Untested 99 Clicks Pub: Nov 5, 15
Monogrammed Stationery Stickers
These Custom Book Stickers Help Organize and Identify Belongings
These monogrammed stationery stickers are designed to help kids identify and organize their belongings. While school supplies and books can get lost or mixed up in a crowded classroom, these... [More]
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