Dixie Outlet Mall is Engaging Back-to-School Shoppers with Virtual Reality

By: Laura McQuarrie - Aug 10, 2016
References: vrboard.io & marketingmag
A new VR mall experience is being created at the Dixie Outlet Mall in Mississauga, Canada as a way to attract and engage back-to-school shoppers.

Each week at the 'VR Adventure Lounge,' mall-goers will be able to strap on a Samsung Head Gear and immerse themselves in completely different experiences. This includes a variety of themes, including underwater exploration, safaris, as well as one that promises "thrills and chills."

Cristina Avila, marketing director at Dixie Outlet Mall, says that the VR Adventure Lounge is set to play a part in helping consumers "realize all the amazing wild things they can find at the mall—and when we refer to wild, it’s usually the savings." On top of this, those who choose to try out the technology at the VR mall experience have the chance to win a $500 back-to-school shopping spree at the Canadian mall.