Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Back-to-School Retail Events

Macy's is Preparing Students for College with Special In-Store Events

— August 25, 2016 — Marketing
To celebrate the back-to-school season, Macy's is hosting several retail events that help students shop for college supplies. The events are designed to get students excited about decorating their dorm room by creating a more fun shopping experience.

The special retail events began in July at the Macy's New York flagship. The first event showcased some of the brand's new collections such as Martha Stewart's 'Whim' bedding collection. The retailer also provided shoppers with tips on maximizing small dorm room spaces and hosted a contest for shoppers to win their bedding.

To continue the promotion, Macy's is also hosting similar in-store events across the country until the end of August. These fun events will include 90s-themed shopping parties, complete with DJs, photobooths and free makeovers. As Macy's senior vice president of fashion Cassandra Jones explains, "The excitement of heading back to school is punctuated by the art of back-to-school shopping and Macy's aims to make that the ultimate experience."
Trend Themes
1. Back-to-school Retail Events - Retailers hosting in-store events for students shopping for college supplies to create a more exciting and personalized experience.
2. Maximizing Small Dorm Room Spaces - Retailers providing students with tips and ideas for maximizing the small space in their dorm room through innovative solutions and products.
3. 90s-themed Shopping Parties - Retailers hosting 90s-themed shopping parties with DJs, photobooths, and free makeovers to create a fun and nostalgic shopping experience for students.
Industry Implications
1. Retail - Retailers can innovate by personalizing in-store experiences, offering innovative small space solutions and partnering with DJs, beauty salons, and photobooth companies to attract younger audiences.
2. Home Decor - Home decor companies can innovate by creating space-saving products designed specifically for dorm rooms and collaborating with retailers to offer special discounts and promotions to attract students during the back-to-school shopping season.
3. Beauty - Beauty salons and makeup brands can capitalize on the back-to-school shopping trend by partnering with retailers to offer discounts, free makeovers, and beauty advice to students shopping for college supplies.
4.9
Score
Popularity
Activity
Freshness