The Stellies Beer Label Features an Illustration of the Joostenberg Farm

By: Ady Floyd - Sep 7, 2015
References: themarkwebsite.co.za & thedieline
'Mark Studio' designed the Stellenbosch Brewing Company's Stellies Beer labels which feature an illustrated image of Joostenberg Farm. This particular image pays tribute to the location of the brewery.

By displaying an image of the Joostenberg Farm, this packaging makes a deeper connection between the brewery and the consumer. The beautiful farm has been recreated into an illustrated image that reflects the vast greenery and mountainous views seen from the farmlands. Along with the mountainous views, the label also includes smaller graphics of hops, barley and oak tress to represent the beer's signature flavor. In addition, the packaging boasts a quirky squirrel that is perched atop the brand's name -- an image that runs across the label.

The earth-toned label is wrapped around a dark brown bottle to create a cohesive brand image.