Ford Repurposes Waste Agave from Jose Cuervo Plantations to Build Cars

By: Joey Haar - Jul 20, 2016
References: corporate.ford & design-milk
Drinking and driving isn't a good idea, but that doesn't preclude alcohol distilleries and car manufacturers from pairing with one another to produce more sustainable car parts. Ford Motors and Jose Cuervo have done just that, joining forces to turn the waste material from agave, the plants that become tequila when fermented, into sustainable car parts like cup holders, fuse boxes and many other plastic portions of Ford cars.

Though many tend to focus on reducing carbon emissions when thinking about making cars greener, the construction of cars themselves can often contribute to waste production. Plastic is just such a culprit, with many types of the material coming directly from manipulating petroleum. If sourced in a sustainable fashion, however, plastic is a durable and versatile material -- which is why so many products use it in the first place.

Ford, by partnering with Jose Cuervo to produce plastic fiber car parts from natural sources, shows that even large corporations are recognizing the benefits of green decision making.