This Barcelona Craft Beer Brand Uses Imagery Inspired by Gears

By: Rebecca Byers - Mar 16, 2016
References: thedieline
This example of bottle design was commissioned for a Barcelona craft beer producer that is conceived around the concept of satisfaction. Designed to highlight the stress-relieving properties of indulging in a beer at the end of a long day, Blondy by Tio Joe features labels made up of imagery inspired by gears, while the bottle itself is a particularly unconventional shape that lends itself to a unique tactile experience when drinking.

The bottle designs for Tio Joe's Blondy brew were created by Diferente, a Barcelona-based branding agency that champions the power of combining strategic insight, clever design and analytical research to create differential value.

As the craft beer market becomes flooded with options, many microbreweries are opting for rustic branding concepts that help the product stand out on shelves.