From Probiotic-Infused Sodas to Musical Beer Subscriptions

By: Mishal Omar - Jan 29, 2017
Whether alcoholic or non-alcoholic, the 2016 drinking trends continue to be extremely diverse in the options they offer consumers. Some of the more prominent trends seen this past year have come in the form of drinks infused with unusual but healthy ingredients, as well as alcohol subscription services.

While the terms soda and health don't normally accompanying each other, the 'KPOP' brand is seeking to offer just that. The soda is made from water kefir grains – a probiotic beverage. The lightly fermented drinks are carbonated for the same fizzy effect as sodas, and are free of corn syrup, GMOs and artificial colors.

With the rise of craft beer has come a playful new trend in the form of alcohol-based subscriptions. One such example is the 'Hurd' subscription service that offers consumers a craft beer or cider each month along with a vinyl featuring music from local artists.

For those looking to explore further insights into these industries, Trend Hunter's 2017 Trend Report covers topics related to health, alcohol and everything in between.