This Musical Wine Branding Features Dynamic Hand-Drawn Art

By: Mishal Omar - Oct 6, 2016
References: lavoixwinery & packagingoftheworld
This musical wine branding was designed by the creative agency 'Makers & Allies' for 'La Voix Winery.'

The collection of wines features four different types, each of which are offered with a distinct label. The wines are named after famous songs and the abstract art accompanies each of these songs. Titles in this collection of vinos include the 'Reflektor' by Arcade Fire, 'She's Crafty' by the Beastie Boys, 'Satisfaction' by the Rolling Stones and 'Rebel Rebel' by David Bowie. The musical wines are accompanied by art that was hand-drawn rather than digitally visualized, with illustrations that include various patterns, what looks like fragmented glass and a brick wall.

By combining music and art, this collection of wines create an experience rather than simply offering an alcoholic beverage.