This Wine Branding Was Inspired by the Resurgence of Americana

By: Mishal Omar - Aug 16, 2016
References: swigstudio & thedieline
Whether it is music or design, Americana style has seen a resurgence in the United States and these vintage wine labels reflect that fact.

Murphy-Goode chose to revamp its wine labeling to feature something that markets the wines it offers with a modern aesthetic, but it also took inspiration from vintage motifs to signify the quality of its wines. The labels are reminiscent of Old West writing and is simple yet impactful graphically. Associating vintage labels with modern wine blends suggests high quality and craftsmanship, making this a clever marketing tactic.

These vintage wine labels offer the perfect combination of a modern aesthetic with old Americana influences.