Evian 'Fruits & Plants' Combines Mineral Water and Botanicals

By: Laura McQuarrie - Jun 17, 2016
References: evianfruitsetplantes & trndmonitor
Evian 'Fruits & Plants' is a new natural mineral water range that introduces flavorful hints of fruit and botanical ingredients. There are currently three types of beverages in the range, which include Grape Juice Rose, Lemon Juice Elderflower and Raspberry Juice Verbena.

Many consumers are seeking out alternatives to sugar-laden products with food and beverages that get their natural sweetness and flavor from floral elements. As well as satisfying a desire for good health, these kinds of botanical products provide the flavor experimentation people crave.

On the product pages for these new Fruits & Plants drinks, Evian includes an in-site tool that makes it possible for consumers to take a selfie with the product. This is significant because the brand has always strived to represent itself as the embodiment of youth.