The 'Humble Honey Soda' Raises Awareness and Money for Bee Preservation

By: Ady Floyd - Feb 23, 2016
References: & thedieline
Humble Honey Soda is a sweet fizzy beverage that uses two full spoons of New Zealand honey in each bottle. The deliciously sweet soda is a product of the Humble brand's initiative to protect the global bee community.

In order to raise awareness and monetary donations for bee protection, the brand funds one bee hive every time a case of Humble Honey Soda is sold.

Humble worked with 'Unified Brands' to design the prefect packaging and logo. To capture the true essence of the beverage, the design team made a logo shaped like a bee. The logo features two crisscrossed spoons, which act as wings paired with a droplet of honey, which represents the bee's body. Additionally, the label of each soda reads "Inside every bottle, there's two teaspoons of honey. Outside there are more bees in the world."