'Pod' Created a New Juice Range Made from Wonky Fruits and Vegetables
Katherine Pendrill — June 16, 2016 — Eco
The UK-based food retailer 'Pod' recently created a line of juices made from wonky fruits and vegetables. In recently years, a number of brands have begun experimenting with different ways of repurposing food scraps. This company's solution to reducing food waste is to use up ugly produce that would otherwise be wasted.
The new line of fruit and vegetable juices from Pod is made with produce that is traditionally rejected by supermarkets. Instead of letting these wonky fruits and vegetables go to waste, Pod is turning them into fresh juices. Despite the use of unappealing ingredients, the juices are just as flavorful and nutritious as drinks made from more aesthetically pleasing produce.
The new range of healthy fruit and vegetable juices demonstrates a creative way that food retailers can help to cut down on food waste.
The new line of fruit and vegetable juices from Pod is made with produce that is traditionally rejected by supermarkets. Instead of letting these wonky fruits and vegetables go to waste, Pod is turning them into fresh juices. Despite the use of unappealing ingredients, the juices are just as flavorful and nutritious as drinks made from more aesthetically pleasing produce.
The new range of healthy fruit and vegetable juices demonstrates a creative way that food retailers can help to cut down on food waste.
Trend Themes
1. Upcycled Food Products - Creating new food products using ingredients that would otherwise be discarded, reducing waste while introducing new and innovative products.
2. Wonky Produce Juices - Using unattractive produce to create juices, reducing waste and providing a new approach to food and beverage products.
3. Sustainable Food Production - Focusing on reducing waste in the food production process, such as utilizing so-called 'ugly' produce in order to promote sustainability and decrease environmental impact.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from this trend by exploring innovative ways to use and market wonky produce, reducing waste and improving sustainability.
2. Agriculture - Potential for reducing food waste and environmental impact by implementing practices that promote the use of so-called 'ugly' produce in a variety of food products.
3. Retail - The use of wonky produce in creative ways presents an opportunity for retailers to reduce food waste while offering innovative products, potentially attracting new customers and improving brand image.
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