These Craft Gins are Packaged in a Way That is Both Modern and Traditional

By: Mishal Omar - Nov 6, 2016
References: sdg.se & thedieline
The agency 'Scandinavian Design Group' has created the branding for this artisanal gin.

The gin was created by Stockholm's first-ever craft distillery called 'Stockholms Branneri.' The small-batch, artisanal gin was unsurprisingly made from fresh herbs and ingredients and its branding was inspired by old-fashioned pharmaceutical bottles to reflect this fact. The glass bottles are amber in color and have cork tops. Their labels are black and white and have handwritten elements including the blend, the alcohol volume, the batch and the bottle. This handwritten aspect makes the artisanal gin more personal in the eyes of the consumer.

By fusing branding that is both modern and traditional, structured and personalized – this craft distillery has perfectly encapsulated the fact that it is the first of its kind in Sweden's capital.