Flavor Prototyping

Evolving food truck menus allow brands to test new menu creations

Implications - The success of food trucks continues to appeal to busy consumers, but these eateries are beginning to push the boundaries by testing offbeat menu options that combine food form, flavor and creative dietary ingredients as a way to gauge the public’s reaction. This shift provides a new way for brands to assess their ideas and reach the public without fully committing large amounts of time or money to an uncertain project.
SCORE: 6.6
This Year and Warm Top 6 Examples: 17,055 Total Clicks Mar 15 - Sep 16
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Activity
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DEMOGRAPHICS
Black Ice Cream Parlors - 'The Kraken I Scream' Van Doles Out Dark Ice Cream Treats
SCORE: 8.5
This Year and Viral 2,811 Clicks Pub: Jun 3, 16
Black Ice Cream Parlors
'The Kraken I Scream' Van Doles Out Dark Ice Cream Treats
As part of the #Iscreamforkraken campaign, Kraken Rum is sending an all-black ‘Kraken I Scream’ truck for a tour across the UK over the summer to give out dark ice cream treats for adults.... [More]
Casual Dining Trucks - A McDonald's Food Truck and Lounge at SXSW Tempts Millennials
SCORE: 6.7
Hot 7,797 Clicks Pub: Mar 13, 15
Casual Dining Trucks
A McDonald's Food Truck and Lounge at SXSW Tempts Millennials
In an attempt to win over millennials at SXSW Interactive, a McDonald’s food truck and lounge will make a debut for the first time. Despite the introduction of mobile payments, appealing ad... [More]
Kaleidoscopic Cookie Trucks - Oreo is Using a 'Flavor Mobile' to Launch Its Newest Flavored Cookies
SCORE: 6.9
This Year and Warm 3,607 Clicks Pub: Aug 26, 16
Kaleidoscopic Cookie Trucks
Oreo is Using a 'Flavor Mobile' to Launch Its Newest Flavored Cookies
In order to get the word out about its newest flavored cookies, Oreo launched the ‘Oreo Flavour Mobile’ in the UK. The UK-wide tour of the truck in the autumn will involve a trip... [More]
Banana Burger Food Trucks - The Tropical Point Food Truck Serves Banana Burgers and Egg-Topped Pizza
SCORE: 5
This Year and Mild 559 Clicks Pub: Sep 12, 16
Banana Burger Food Trucks
The Tropical Point Food Truck Serves Banana Burgers and Egg-Topped Pizza
The concept of a banana burger might sound frightfully unappealing to many, but fried banana is not an uncommon burger topping in Brazil, and it’s now being served up to residents of Fort... [More]
Food Truck Pumpkin Giveaways - This Healthy Food Truck is Giving Out Free Pumpkin Pie Quest Bars
SCORE: 4.7
Mild 762 Clicks Pub: Oct 9, 15
Food Truck Pumpkin Giveaways
This Healthy Food Truck is Giving Out Free Pumpkin Pie Quest Bars
This clever marketing tactic for the Quest Nutrition company is using a healthy food truck pop-up event to distribute free ‘Pumpkin Pie Quest Bars.’ This seasonally delightful stunt is... [More]
Mobile Tea Trucks - This David's Tea Shop on Wheels Drives Around and Doles Out Tea Samples
SCORE: 3.8
Mild 1,519 Clicks Pub: Oct 23, 15
Mobile Tea Trucks
This David's Tea Shop on Wheels Drives Around and Doles Out Tea Samples
The ‘Cozy Cabin Tea Truck’ is a shop on wheels from David’s Tea that’s now driving around Toronto and vising nine different stops as the weather gets colder. On its stops,... [More]
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