The Wonder Vault Cookie Campaign Sources Pie and Breakfast for Inspiration

By: Misel Saban - May 26, 2016
References: oreo & mentalfloss
Celebrating unconventional flavors is the main effort behind the 'Oreo Wonder Vault' cookie campaign by the brand, that turns to unlikely foods as the source of the new creams sandwiched between the popular chocolate or vanilla biscuits. The latest addition is the blueberry pie and rainbow rice crisps versions that nod to summer with fruity flavors.

The blueberry pie Oreo is a nod to American desserts with a blueberry vanilla cream that replicates the fruity pie filling sandwiched between two golden graham cracker cookies that stand in as the crust. In addition, the brand has also launched a breakfast-inspired flavor called rainbow rice crisps. The same graham cracker cookie is used with a vanilla cream speckled with colorful cereal bits. Both flavors are part of the 'Oreo Wonder Vault' collection.