Crumbl Cookies' Newest Menu Includes Four Iconic Cereal Flavors
Colin Smith — March 9, 2022 — Marketing
References: crumblcookies & brandeating
'Crumbl Cookies,' the cookie bakery with a menu that rotates weekly, has launched a set of four cereal cookies for the week of March 6th to 12th, 2022. These four cookies are the 'Fruity Pebbles Cookie,' the 'Cornflake Marshmallow Cookie,' the 'Reese's Puffs Cookie,' and the 'Cinnamon Toast Crunch Cookie.' Three of these are new to the brand, while the Cinnamon Toast Crunch Cookie is a returning item.
Each of these cookies is made to resemble the visual design and flavor palate of the cereals they are named after. As for the ingredients, each cookie is topped with crumbled pieces of the cereal they represent. After this, the cookies are supplemented with other ingredients that match the flavor palate of the respective cereal. For example, the Reese's Puffs Cookie is topped with chocolate chips and a peanut butter frosting while the Fruity Pebbles Cookie is topped with a warm milk-based glaze.
Image Credit: Crumbl Cookies
Each of these cookies is made to resemble the visual design and flavor palate of the cereals they are named after. As for the ingredients, each cookie is topped with crumbled pieces of the cereal they represent. After this, the cookies are supplemented with other ingredients that match the flavor palate of the respective cereal. For example, the Reese's Puffs Cookie is topped with chocolate chips and a peanut butter frosting while the Fruity Pebbles Cookie is topped with a warm milk-based glaze.
Image Credit: Crumbl Cookies
Trend Themes
1. Cereal-inspired Desserts - Opportunity for dessert brands to create desserts inspired by favorite cereals.
2. Seasonal Menus - Opportunity for food brands to offer rotating menus to keep customers interested and try new flavors regularly.
3. Hybrid Food Items - Opportunity for fusion of cereal flavors into traditional desserts resulting in a new and exciting taste experience.
Industry Implications
1. Dessert Industry - Opportunity for dessert brands to innovate and create unique treats by incorporating cereals.
2. Seasonal Food Industry - Opportunity for food brands to capitalize on seasonal offerings and keep customers coming back with new flavors of their products.
3. Bakery Industry - Opportunity for bakeries and other pastry shops to create their version of cereal-inspired baked goods to attract more customers.
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