Walmart Mexico's #CelebraSerMujer Campaign Appreciates Moms

By: Jana Pijak - Jul 4, 2016
References: walmart.mx & youtube
Walmart Mexico's #CelebraSerMujer campaign was launched this past Mother's Day and hopes to empower all moms. The commercial depicts different types of moms -- from dedicated housewives to hardworking professionals -- while promoting Walmart's affordable product range that targets the retailer's female demographic.

This Walmart Mexico Mother's Day commercial does not only invite viewers to show appreciation to their mom but also invites moms to celebrate themselves. This campaign's inspiring message suggests that though leading different lives, all moms show their dedication in different ways and is concluded with a shot of Walmart's female-focused product range.

Known for offering quality products at a reasonable price, Walmart spotlights hair care, beauty and healthy food products from trusted brands like Pantene, Dove and Kellogg's in this TV spot while promoting its budget-conscious brand values.