More and more of today's fashion retailers are attempting to reach their target consumers online, and Old Navy is one of them, having launched the Old Navy 'Stolen Styles' webisodes on October 18th. 'Stolen Styles' (or 'Estilos Robados') are five-minute webisodes created by the mass faahion retailer targeted at stylish 20-something Hispanic women.
The Old Navy 'Stolen Styles' telenovela, which was created in partnership with the Spanish media company Telemundo, will air online on Old Navy's Facebook page every Friday for six weeks. Each episode features TV star Isabella Reyes wearing Old Navy outfits; after each webisode, viewers are asked to vote on the outfit Reyes' character will wear in the next episode.
The Old Navy 'Stolen Styles' series will run until November 18. In addition to viewing it on Old Navy's Facebook page, you can watch the show on Old Navy's Spanish YouTube channel as well as on 'Telemundo Movil,' Telemundo's mobile landing page.
Stats for Latina-Targeted Webisodes
Trending: Older & Chilly
Research: 1,102 clicks in 235 w
Interest: 1.6 minutes
Concept: Old Navy Stolen Styles
Related: 64 examples / 49 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: diy fashion webisodes, romantic web comedies, and 'wilde' reality show parodies.
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