Energized Everyday

Consumers seek hybrid forms of vitamins that combine existing products

Implications - Beyond food and beverages enriched with vitamins, consumers are opting for less traditional products that combine energizing results with everyday items. Infusing day to day products such as gum with vitamins allows consumers to easily integrate supplements into their routines. These hybridized products allow brands to meet consumer needs in more streamlined ways, therefore increasing value.
SCORE: 5.3
This Year and Mild Top 4 Examples: 1,766 Total Clicks Feb 16 - Sep 16
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Consumer Insight Topics: LifestyleFoodHealth
Performance-Boosting Gums - Blockhead Energy Gum Provides Quick Absorption of Energizing Ingredients
SCORE: 7.2
This Year and Warm 474 Clicks Pub: Sep 20, 16
Performance-Boosting Gums
Blockhead Energy Gum Provides Quick Absorption of Energizing Ingredients
‘Blockhead Energy Gum’ is providing a much faster way for consumers to get their energy boost throughout the day. The gum was developed by Danny Lowe who works as a sport scientist and... [More]
Energizing Chewing Gums - Superfast Energy Gum Provides Consumers with a Quick Burst of Energy
SCORE: 6.2
This Year and Mild 669 Clicks Pub: Aug 11, 16
Energizing Chewing Gums
Superfast Energy Gum Provides Consumers with a Quick Burst of Energy
The UK-based company Superfast Energy Gum claims that its products can provide consumers with an instantaneous burst of energy. While there are a number of other caffeinated chewing gums on the... [More]
Nootropic Chewing Gums - NeuroGum is a Caffeinated Chewing Gum That Helps Boost Cognitive Function
SCORE: 4.5
This Year and Mild 198 Clicks Pub: Aug 11, 16
Nootropic Chewing Gums
NeuroGum is a Caffeinated Chewing Gum That Helps Boost Cognitive Function
Entrepreneurs Kent Yoshimura and Ryan Chen created a new brand of chewing gum called ‘NeuroGum’ that is designed to boost cognitive function. In recent years, there has been a growing... [More]
Vitamin Chewing Gums - 'vitamingum' Freshens Breath and Supplies Essential Vitamins
SCORE: 2.2
Untested 425 Clicks Pub: Feb 15, 16
Vitamin Chewing Gums
'vitamingum' Freshens Breath and Supplies Essential Vitamins
Chewing gums are typically only thought of as products for freshening breath, but these ones from vitamingum do a double duty by also supplying nutrition to the body. Classic flavors like Spearmint,... [More]
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