Project 7's Build-a-Flavor Gum Packets Encourage Combining Flavors

By: Laura McQuarrie - Jun 2, 2016
References: packagingdigest & project7
Project 7 is a producer of flavorful chewing gum varieties like Birthday Cake and Front Porch Lemonade—and now, it is encouraging consumers to be just as creative with an all-new Build-a-Flavor assortment.

Build-a-Flavor chewing gum packets come with two separate gum flavors that can be enjoyed on their own, or better yet, combined to create a whole new taste. As such, these gum packets are being branded as three-in-one gum kits.

Some of the gourmet gum flavors that consumers can create by combining multiple pieces of gum include American Pie, S'mores and Cookie Dough. Since many consumers can be hesitant to experiment with wildly flavored products, these 24-piece three-in-one gum packages will most likely provide consumers with at least one flavor that they'll enjoy, if not more, since they are encouraged to tailor a flavor exactly to their liking.