The New Packaging for Extra Chewing Gum Strengthens the Brand's Identity

By: Katherine Pendrill - Aug 10, 2016
References: wrigley & confectionerynews
Last year, Wrigly's decided to update the formula and packaging for its Extra chewing gum brand in order to tap in to new eating and drinking occasions. Marketed as a way "to stay clean, fresh and confident throughout the day," the new packaging reflects the brand's visual identity as an oral care aid.

The new packaging for Wrigly's Extra chewing gum is designed to reflect the product's reformulated flavor. As a result, the label boasts a clean design with a color palette that corresponds to each individual flavor. The label also features a small tooth graphic in the corner to indicate its sugar-free formula and its usefulness as an oral care aid.

While simple, the new packaging for Extra chewing gum helps consumers easily identify the already popular brand while also emphasizing the product's teeth-cleaning and breath-freshening properties.