Dove has long been a proponent of empowering women and promoting body positivity and it has had several feminist campaigns that aim to do so. The personal care brand's new campaign aims to divert the focus on women's beauty to their accomplishments.
The '#MyBeautyMySay' advertisement features women from a variety of backgrounds with occupations that include boxing, law, blogging and modelling. Each of these women talks about the comments they have received linking their beauty to their achievements, or assuming that failure will be a direct result of their appearance. Each of these women "transcended the stigmas held against them," revealing that they were stronger than the archaic perceptions that try to hold them back.
Feminist campaigns such as the one initiated by Dove are crucial in changing the narrative around women and their accomplishments by slowly shifting the tendency to focus on women's appearance rather than who they are.
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