Merchandise Accessibility

At first elevated by exclusivity, tour merch is made readily available

Implications - As the obsession with tour merchandise continues, artists are creating extensive pop-ups and even partnering with traditional retailers in order to amp up distribution. In expanding the experience to include those not attending a particular event, such artists are providing fans with a means to communicate membership to a particular group in a meaningful, divergent way.
SCORE: 6.7
This Quarter and Warm Top 5 Examples: 2,376 Total Clicks Jul 16 - Oct 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Exclusive Popstar Merchandise - The 'All Access' Justin Bieber Purpose Tour Line is at PacSun Only
SCORE: 6.6
This Quarter and Warm 626 Clicks Pub: Oct 13, 16
Exclusive Popstar Merchandise
The 'All Access' Justin Bieber Purpose Tour Line is at PacSun Only
The merchandise from the Justin Bieber Purpose tour has been the subject of a series of updates, with fresh designs coming in by way of retailers joining in to offer exclusive releases in order to... [More]
Rap Label Pop-Ups - Cash Money Records & VFILES Joined to Offer Apparel from Hip-Hop's Biggest Names
SCORE: 6.3
This Year and Warm 603 Clicks Pub: Aug 22, 16
Rap Label Pop-Ups
Cash Money Records & VFILES Joined to Offer Apparel from Hip-Hop's Biggest Names
Cash Money Records, the American record label founded by Birdman—which holds ties to artists like Nicki Minaj, Flo Rida, Juvenile, Lil Wayne and many more—is set to host a pop-up shop at... [More]
Worldwide Rapper Pop-Ups - Kanye West is Opening 21 of The Life of Pablo Pop-Ups Simultaneously
SCORE: 7.2
This Year and Warm 450 Clicks Pub: Aug 18, 16
Worldwide Rapper Pop-Ups
Kanye West is Opening 21 of The Life of Pablo Pop-Ups Simultaneously
As a means to sell more of his fashionable tour merchandise, Kanye West is set to open 21 different locations that will function as The Life of Pablo pop-ups for a limited amount of time. In order... [More]
Luxe Retail-Singer Collaborations - Barneys New York Will Feature Justin Bieber's Tour Merchandise
SCORE: 6.9
This Year and Warm 508 Clicks Pub: Jul 15, 16
Luxe Retail-Singer Collaborations
Barneys New York Will Feature Justin Bieber's Tour Merchandise
Justin Bieber’s Purpose Tour merchandise has been selling out online and in pop-up shops all over the world. The collection already includes a number of graphic t-shirts, long-sleeved pieces,... [More]
Impromptu Rapper Pop-Ups - Drake's New York Pop-Up Store Amassed Tons of Fans Despite Short Notice
SCORE: 5.1
This Year and Mild 189 Clicks Pub: Aug 8, 16
Impromptu Rapper Pop-Ups
Drake's New York Pop-Up Store Amassed Tons of Fans Despite Short Notice
Drake recently began ending off the summer of 2016 with a New York pop-up shop that features extra-exclusive merchandise from his latest ‘Views’ tour. Though it’s not much of a... [More]