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PRO Trends > Pop Culture > Celeb Fashion

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Score: 4.8
This Year and Mild Top 4 Examples: 13,767 Total Clicks Date Range: Dec 13 - Feb 14
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Satiric celeb attire reflects consumer demand for relatable celebrities
Implications - As exposure to media and celebrity culture increases, some consumers grow tired of the frivolous obsession. In an attempt to seem more intellectual than most, this particular group of anti-celebrity consumers is seeking ways to do away celebuculture. This backlash represents a move toward more meaningful interests as consumers dive deeper into self-improvement. [More]
Score: 6.1
Warm Top 4 Examples: 52,325 Total Clicks Date Range: May 12 - Jan 13
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Fashion uses members of high society for aspirational messaging
Implications - Actresses, athletes and other celebrities have consistently been used in marketing for their aspirational appeal. Now, fashion brands and publications are also turning to socialites, using these members of high society to provoke demand for apparel and accessories products. Socialites, who undeniably emit glamor and epitomize the laissez-faire lifestyle, are beginning to supersede other members of the elite set when it comes to creating appeal in the fashion market. [More]
Score: 6.5
Hot Top 4 Examples: 78,883 Total Clicks Date Range: Feb 12 - Jun 12
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Cigarettes become a chic and sexy prop in fashion once again
Implications - Consumers have been so accustomed to seeing anti-smoking photography and PSAs that a display of the opposite is definitely attention-grabbing. Perhaps this is the reason for the rise of fashion editorials that sensationalize the act of smoking, displaying cigarettes as a glamorous, chic and sexy prop. Whether just a way to complement the sexy and seductive clothing and/or models in the photos, the blatant show of smoking is sure to evoke a reaction from the reader and audience -- and any reaction is a good reaction. [More]
Score: 6
Hot Top 4 Examples: 139,346 Total Clicks Date Range: Apr 10 - Jul 10
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Pre-distressed materials offer consumers a sought-after edge
Implications - What is typically associated with everything shabby has taken on a new form in the market. It now costs big bucks to buy products with already distressed-looking materials. Shabby-chic fashions—with high prices—give consumers an edge to set themselves apart, yet allow them to maintain a high-fashion look. [More]
Score: 6.4
V. Hot Top 4 Examples: 133,099 Total Clicks Date Range: Jan 10 - Jun 10
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Patterns take a trip to the zoo, defying notions of fashion minimalism
Implications - Patterns are walking on the wild side with exotic prints inspired by varying species including reptiles, zebras, cheetahs, giraffes and leopards. The emphasis on wildlife reflects a desire to become free of inhibitions. There is no shying away from self-expression with unique all-over prints that offer a contrasting response to the current presence of minimalism in design. [More]
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Score: 6.1
Hot Top 4 Examples: 243,548 Total Clicks Date Range: Jul 09 - Sep 09
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Perceived connections to icons as a result of hyper-immersive media
Implications - Celebrity news resonates with fans more than ever due to the increasing informality and accessibility of social media. As these platforms grant the illusion of access into private lives, some people literally feel they know celebrities to the point that when they pass away, they feel compelled to honor them through tribute-themed innovations. [More]
Score: 5.6
Warm Top 4 Examples: 149,653 Total Clicks Date Range: Jan 08 - Oct 08
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'Star' style lets ordinary people feel like VIPs
Implications - The ego-chic movement is being supplemented by designers who realize the associated value of looking like a celebrity. Much of Gen Y and Z carry the desire for fame, whether through mainstream media or the internet. Items like giant sunglasses build on this egoic lust. [More]
Score: 4.9
Warm Top 4 Examples: 84,837 Total Clicks Date Range: May 08 - Sep 08
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Dining experiences supplemented with extravagant decor and entertainment
Implications - To keep dining out appealing, especially with the hard hit economy, restaurateurs are finding unique ways to attract patrons. By combining entertainment or creative venue design with unique foods and excellent service, restaurants can offer their customers a sense of getting more for their money. [More]
Score: 5.4
Warm Top 4 Examples: 143,922 Total Clicks Date Range: Jul 08 - Jun 09
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A long-time fashion staple, denim receives constant revival and renewal
Implications - Denim designers are always looking for new ways to propel their brand above the competition, whether it’s through distinctive design, getting celebrity endorsement, adding unique color or supplementing with branded technologies. Jeans are a Westernized commodity that has spread internationally, becoming a pop-culture item recognized worldwide. But their ubiquity makes them less appealing to younger audiences seeking out ways to better express their individuality, which opens a door of opportunity for fashion marketers to create targeted, customizable denim products. [More]