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Emerging celeb fashion opportunities for innovators, entrepreneurs and creative minds

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Score: 6.3
This Quarter and Warm Top 6 Examples: 3,458 Total Clicks Date Range: Mar 15 - Nov 16
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Hip hop artists use their influence to propel largely unrelated ventures
Implications - Rappers are increasing their level of interaction among fans by appealing to them in spheres outside of music and merchandise. While some are using their fame to enter into other industries with an edge, others like Vince Staples aim to positively influence youth by taking part in educational efforts. In doing so, they appeal to a large demographic of people who look up to them and prompt them to focus their interests in a way that comes across as more genuine. [More]
Score: 6.7
This Quarter and Warm Top 5 Examples: 2,539 Total Clicks Date Range: Jul 16 - Oct 16
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At first elevated by exclusivity, tour merch is made readily available
Implications - As the obsession with tour merchandise continues, artists are creating extensive pop-ups and even partnering with traditional retailers in order to amp up distribution. In expanding the experience to include those not attending a particular event, such artists are providing fans with a means to communicate membership to a particular group in a meaningful, divergent way. [More]
Score: 5.6
This Year and Mild Top 5 Examples: 5,014 Total Clicks Date Range: Dec 15 - May 16
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Consumer obsession with concert merch drives demand for pop-up shops
Implications - As the Instagram era continues to emphasize personal style as a means of self-actualization, consumers are willing to go to great lengths in order to gain access to highly exclusive, limited edition tour merchandise. Specifically seen as a nostalgic reference to the psychedelic rock tees of the 1970's and 1980's, this progression demonstrates the need for traditional brands to reconsider alternate revenue streams considering the evolution of business models facing considerable disruption. [More]
Score: 5.1
This Year and Mild Top 5 Examples: 5,558 Total Clicks Date Range: Feb 16 - May 16
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Sneaker brands entice consumers with celeb-led cultural experiences
Implications - Playing up the cult of celebrity and the pursuit of exclusive, insider experiences, many athletic apparel and footwear brands are emerging with mass marketing campaigns disguised as once-in-a-lifetime cultural events. This progression demonstrates that in a time marked by consumers' lack of attachment to physical objects and large institutions, brands have the opportunity to cultivate meaningful relationships with individuals by serving as an enabler of experiences. [More]
Score: 7.5
This Year and Hot Top 6 Examples: 29,227 Total Clicks Date Range: Sep 14 - Apr 16
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Rap artists deep dive into the fashion market to expand consumer allure
Implications - Becoming known for more than just their distinct musical genre, rappers and hip hop artists are diving into more mainstream arenas for consumer appeal. Stepping into markets like fashion, artists are turning to unconventional market areas to showcase their persona and style to a more mainstream audience. The emergence of typically underground artists on magazine covers and editorials signifies a move toward more unique pop culture crossover techniques. [More]
Score: 3.5
Mild Top 4 Examples: 20,433 Total Clicks Date Range: Dec 13 - Feb 14
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Satiric celeb attire reflects consumer demand for relatable celebrities
Implications - As exposure to media and celebrity culture increases, some consumers grow tired of the frivolous obsession. In an attempt to seem more intellectual than most, this particular group of anti-celebrity consumers is seeking ways to do away celebuculture. This backlash represents a move toward more meaningful interests as consumers dive deeper into self-improvement. [More]
Score: 4.7
Warm Top 5 Examples: 61,286 Total Clicks Date Range: May 12 - Jan 13
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Fashion uses members of high society for aspirational messaging
Implications - Actresses, athletes and other celebrities have consistently been used in marketing for their aspirational appeal. Now, fashion brands and publications are also turning to socialites, using these members of high society to provoke demand for apparel and accessories products. Socialites, who undeniably emit glamor and epitomize the laissez-faire lifestyle, are beginning to supersede other members of the elite set when it comes to creating appeal in the fashion market. [More]
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Score: 5.6
Warm Top 6 Examples: 102,481 Total Clicks Date Range: Feb 12 - Jun 12
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Cigarettes become a chic and sexy prop in fashion once again
Implications - Consumers have been so accustomed to seeing anti-smoking photography and PSAs that a display of the opposite is definitely attention-grabbing. Perhaps this is the reason for the rise of fashion editorials that sensationalize the act of smoking, displaying cigarettes as a glamorous, chic and sexy prop. Whether just a way to complement the sexy and seductive clothing and/or models in the photos, the blatant show of smoking is sure to evoke a reaction from the reader and audience -- and any reaction is a good reaction. [More]
Score: 5.7
Hot Top 6 Examples: 165,321 Total Clicks Date Range: Mar 10 - Jul 10
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Pre-distressed materials offer consumers a sought-after edge
Implications - What is typically associated with everything shabby has taken on a new form in the market. It now costs big bucks to buy products with already distressed-looking materials. Shabby-chic fashions—with high prices—give consumers an edge to set themselves apart, yet allow them to maintain a high-fashion look. [More]
Score: 6.1
V. Hot Top 6 Examples: 213,127 Total Clicks Date Range: Jan 10 - Jun 10
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Patterns take a trip to the zoo, defying notions of fashion minimalism
Implications - Patterns are walking on the wild side with exotic prints inspired by varying species including reptiles, zebras, cheetahs, giraffes and leopards. The emphasis on wildlife reflects a desire to become free of inhibitions. There is no shying away from self-expression with unique all-over prints that offer a contrasting response to the current presence of minimalism in design. [More]